“D&D has never been more popular, and we have really great fans and engagement,” Williams began. “But the brand is really under monetised.”

Or in other words, Hasbro wants to find a way to make more money from D&D. There is nothing wrong with this. The problem with these guys, heartless ESG driven corporations and woke wackos, is that they have not been doing a very good job of that lately. Instead of finding and adding new customers they tend to run off the old customers without developing those shiny new (politically correct woke) customers to take their place.

There is nothing wrong with expanding your customer base, perhaps by using the brand identification to enter new markets. Common sense would dictate that you need to be careful not to lose the original market and thus damage your brand. It would be like Rolls-Royce coming up with a small economy car to compete with Toyota. Even if it is a great car, it might result in the original buyers abandoning the brand without attracting those Toyota customers. On the other hand Ferrari, Harley Davidson, etc. have had some success with branching out into totally new markets like fashion, etc.

The key issue seems to me is don’t insult and drive off your original customers. These Big Business corps are obsessed with ESG which is just a systematic method of imposing wokeness, and thus they develop a loathing for their original customers. I wonder how much of this talk of ‘under monetising’ is about increasing sales revenue or just getting rid of your embarrassing non-woke customers?

https://kotaku.com/dungeons-and-dragons-dnd-fifth-edition-one-dnd-1849884812